|Photo © JustALittleMore Photography|
Photography is simply not my strong suit. I’ve worked hard to improve, but overall, it’s just not something that comes naturally to me. Add to this the fact that my house (and surrounding grounds) are heavily shaded with VERY low light, and it becomes extra challenging for me to get good photos. So this year I decided to reach out to a few photographers and see if they could help me on this front.
|Photo © Priya Alahan Photography|
Three people responded to my request, and it was very rewarding to work with ALL of them. Each brought her own unique vision and personality, and I learned a lot from every exchange.
I’m thrilled that I can now show several of my mask styles being worn, as I’m sure it really helps customers to visualize how the masks will fit on them. While I do have mannequin heads that I can use in a pinch, they tend to run a bit smaller than a real human head and sometimes this can really prevent you from imagining the true fit.
|Photo © Michelle Masso 2012|
Beyond the practical considerations of fit, the photos just LOOK better than the ones that I take. These ladies have the proper equipment, training and talent to get clear, beautiful shots where I fall short. While I certainly can (and will) invest more time into learning how to take better photos myself, sometimes it’s just nice to hand the job over to a professional and know that it will be done right. At least in my case, it freed me up to focus more on mask making, where I feel my energy was better spent.
With that being said, I wanted to take a moment to thank these ladies for their time and talent. It helped me immensely, and I’m extremely grateful. In no particular order, the photographers were Priya Alahan, Maureen of JustALittleMOre Photography, and Michelle of Kramer Studios. These artists were very generous with me, and I highly recommend each one.
I’m probably going to hibernate for awhile after Halloween, but once I’m rested up, I hope to try this again. These experiences have given me a clearer sense of my own needs, as well as what to expect when working with others. I’m sure there is still much to learn in that regard, but at very least, I don’t feel like I am totally flying blind anymore.
Dark Side of the Loom
|© Aldo Cavini Benedetti|
My inspiring image for the day comes from Aldo Calvin Bendetti. You can see more of his photography on his Flickr page: http://www.flickr.com/photos/aldoaldoz/5633823568/
Talia’s Nature Photography
|Laughing Owl © Talia Rose|
My old friend Talia is an extremely talented amateur photographer who focuses on wildlife photography. She is blessed to live along the Eel River, which is home to a host of eagles, red tails, osprey, heron, egrets, otters and more. She’s able to take a short walk down to the river every day to hone her photo skills.
The snowy owl to the right was photographed here in WA, during a rare migration this winter. The other images were taken in and around Humboldt, CA. Several have been featured in her local paper.
|Heron © Talia Rose|
I feel honored to be able to watch her skills grow, and to live vicariously through her. She inspires me on so many levels, the photos are just the tip of the iceberg. One of these years I hope to bead some of her bird photos — I’m just having a hard time deciding which one!
Thank you Talia, for sharing your talent. You are amazing <3
|Bluejay © Talia Rose|
|© Chip Phillips photography|
A friend of mine posted this photo on facebook, but whoever she got it from had cropped the copyright info. I did a google image search and found that the photo was taken by Chip Phillips. If you follow that link, you will be treated to more stellar images of the Oregon coast.
This one is a shot of Wizards Hat in Bandon Oregon, taken at sunset. Stunning, beautiful and inspiring. Sometimes I get so caught up in the daily grind that I forget how amazing this planet is. Stop and look around, people — we are blessed!
My top 7 tips for selling on Etsy
Over the years, many people have asked me for tips for selling online. While I’m certainly not an expert, I have learned a few things along the way. I made this list because I kept hearing the same questions — hopefully my experience (and many, many mistakes) will be helpful to my friends who are just starting out.
For a bit of background info, I started selling my work at west coast art shows and festivals in the late 80’s. This enabled me to hone my skills and style, while learning some basic sales skills in a real world environment (no small feat for an introvert). My online selling adventures began on eBay in the mid 90’s. For many years that enabled me to be a stay at home mom while still earning a livable wage. That was before they hiked their fees and changed their policies to be a bit less seller-friendly. These days, I find that I prefer selling on Etsy. To be fair, I haven’t sold on eBay in a few years – so I may want to check back and see what it’s like these days – but generally speaking, I find that Etsy’s fees are more affordable and it has a stronger, warmer sense of community. In addition, Etsy customers seem to be more appreciative of hand crafted work, as opposed to many of the eBay bidders who seem to be willing to overlook quality in favor of a “bargain”.
YMMV, and depending on your product and/or personality you may find that you prefer selling on one of the many other venues, such as eBay, Artfire, Dawanda. Some of these tips will probably translate to those venues, but they’re primarily geared toward Etsy, since that’s the venue that I like and am most familiar with right now. So without further ado, here are my top 7 tips for selling on Etsy:
1) Learn to take great photos: I don’t feel that my photos are “great” yet — but I’ve definitely improved and I can see a direct result in my sales. Whenever possible, use all 5 photo spots, and try to show the piece from all angles. If you can, include some close ups/detail shots as well. People can’t touch your work online, so you have to bring those details to them through the images that you provide. Simply put, you should always strive to provide excellent pictures. If you don’t know how to take excellent photos, it’s well worth the effort to learn. Here are a few links that I’m finding helpful in my quest to build better photography skills:
A great post about using a light box
The Beginner’s Guide to Product Photography
(I purchased that last one & felt that it was well worth the price)You could also just skip the above & enlist the help of a talented photographer friend, but I feel that there’s value in knowing how to do things by and for yourself.
2) List often: After my first attempt to sell my artwork on Etsy, I almost gave up. I listed 6-8 items all on the same day and then waited for them to sell, wondering why nobody seemed to notice them. I sold maybe one or two items over a four month period, and it was so disappointing that I didn’t try again until nearly 2 years later.
My second time around, I spaced out my listings and listed one or two items a day over the course of a couple weeks. I added new items to my shop as often as possible, and if I didn’t have anything new, I “renewed” older listings so that I would always have something coming up in that first page or so when people search for the types of products that I sell. It only costs 20¢ to renew an item on Etsy, which is cheap advertising IMO. I saw a tremendous difference when I did it that way. Since then, I’ve made an effort to list as often as I can – because I see a huge difference in my sales when I am listing frequently, compared to times when I am not able to list as often.
3) Use clear and detailed titles and descriptions: Too often, I see people trying to get artsy with their titles, without offering enough specific information to make viewers want to click. For example, a title like “Blue Journey” is just fine for an item that’s displayed in a local coffee house where the customer can touch the item and see the connection between the product and its title – but it just doesn’t play as well in an online search. It doesn’t tell the viewer what the product is or does (“Blue Journey” could just as easily be the name of a shirt, a painting, or a pitcher) and customers are probably unlikely to search for abstract titles like this. Instead, think of keywords that shoppers might use if they were trying to find products like yours, and work those into your title. You don’t have to forego your creative title completely, but try working in some concrete information that will help potential buyers to find your products. For example, “Blue Journey – A Hand Painted Silk Tank Dress in Aqua and Cobalt – Size Small” gives the reader far more detail, and is more likely to be picked up in a search.
When it comes to item descriptions, it’s definitely a good idea to try and be succinct – but make sure that you’re including all of the pertinent details! As I said earlier, it’s important to remember that the viewer cannot hold or see your wares – you have to bring the details to them through excellent pictures and detailed descriptions. Don’t assume that the viewer is already knowledgeable about your product. Educate them a bit by including a brief background on how it’s made as well as the materials that you use. Other important details include size, fit (if applicable) color and texture. You might also want to mention if it is a one of a kind item, or something that you can re-create in other colors and sizes.
4) Follow YOUR heart: It might be tempting to find another seller whose style or success you admire, and simply try to imitate them; but really, such behavior is quite hurtful. Knock offs often flood the market and undercut the original artist; but even if copying another seller doesn’t hurt their business, it will hurt you. Why? Because stifling your own individuality and creative expression in order to mimic someone else simply isn’t conducive to inspiration, joy, or success. And while those terms may sound flighty and flowery, they do hold value — after all, most artists create because they love to. Because they need to. It’s an important part of how we experience and process life. You can’t get to that if you don’t trust in your own creative voice.
Unfortunately, there is no blueprint, no cookie cutter method for success with creative work — so there’s no point in trying to follow in someone else’s footsteps. It is helpful to notice how others market and promote, but reproducing another artist’s product line is unlikely to reproduce their success. You just have to tune in to your own muse, and have the courage to forge your own creative path. I know that sounds esoteric and vague, but please trust me on this one. Respect yourself enough to be yourself — it will shine through in your work, and in turn, in the way that others respond to your work.
5) Check out the competition: I know, I know – I just told you to tune into yourself, and now I’m telling you to look around at everyone else. It’s not as contradictory as it sounds. It’s a good idea to look up from your workbench now and again to see what else is going on in your little niche. Pay attention to listings for similar items. Be respectful of course, but try to notice what’s happening in your field. I find this helpful on several levels…
One is that it give me a reality check on my pricing. Just to be clear, I follow a set pricing formula that ensures that I’m getting paid for my time and covering my business expenses. Many people who sell online are hobbyists or just looking for side income, so I’d never just blindly follow another’s pricing. Still, I do like to make sure that my prices are not unusually high (or low!) compared to similar items of comparable quality.
Studying the market can be a great way to spot trends (is that an up-and-coming style, or a niche that is quickly becoming over saturated?) and it also helps me to notice the details that can separate me from the herd. For example, a lot of mask makers use pre-fab beadwork that can be bought by the yard. While it’s pretty enough at first glance, that stuff is mass produced in third world countries using inferior quality beads and questionable labor practices. It’s not my intent to be rude or put down their work; but I can use these differences to talk mine up! For example, I could make a point to mention the rarity and quality of the beads that I use, along with the fact that I hand sew all of my original bead embellishments. Some customers won’t care about details such as this, but many do. That being said, studying the competition can help you to illuminate the details that set your work apart.
6) Join a street team: I joined a local Etsy street team for Seattle artists, and it’s been a huge help. From what I hear, this group is bigger and more active than most — but I would still recommend joining your local group even if it is small. It can be so empowering to network with supportive people in your area — my group has taught me about local shows, credit card processing companies, community events, SEO tricks and much, much more. I also belong to a street team for Fantasy artists, which is very fun.
While I connect with the EtsyRAIN people on general topics and local events, the Fae Team people share similar inspirations and creative focus. I’ve never been a “joiner” but I feel like I get a lot out of these communities. These groups inspire and inform me in ways that my friends and family cannot, and that comradery really helps to keep me focused and motivated about my business. Self employment can be very isolating, and it really helps to connect with like- minded people with similar goals. The teams are free, and most let you participate as little or as much as you want. I’ve met some really nice people and learned SO much! You can look over the list of teams here: www.etsy.com/teams
7) Etsy Newsletters: I signed up to receive email updates for a couple of the Etsy blogs that are aimed at sellers. I don’t always have time to read or implement everything they send, but they often have great advice on topics like product photography, SEO optimization, goal setting, marketing and more. They have several blogs to choose from, depending on your interests. Personally I would recommend “Etsy Success” and “Etsy Finds”. You can find more here: www.etsy.com/mailinglist/
So there’s my list. It’s not an exhaustive resource, but hopefully it’s a good starting point. My learning curve has been pretty steep, so I’d love it if this info can make it a little easier for others. If you find something here that is useful, I’d love to hear about it. By the same token, I’m still learning and striving to improve, so if you have any great advice to share about Etsy, I would love to hear it!
Mask photography question
I’ve been trying to figure out how best to photograph my masks. Generally speaking, I prefer mask pictures *without* a model as I feel they’re distracting (my eye is always drawn to the person’s face, and the mask becomes less of a focus). However, I’m not sure this glass head is doing me any favors. It is not quite true to size — or shape — so the mask does not fit exactly as it does on a real person. In addition, the glass gets all kind of flashes and glare, which makes photographing it rather challenging.
And for what it’s worth, I realize that there are other facets of my photography that could stand improvement … hopefully, some of those issues will be addressed in the photography class that I’m starting this week!
Letting go & enjoying the rain…
Unfortunately for me (or at least, for my photos) it’s been rainy and overcast all week. I made valiant attempts to get some pics taken anyway, but it just wasn’t in the cards.
The rain kept dumping, and the phone wouldn’t stop. The cats absconded with my DIY light box , and no matter how hard I cranked the gamma, there was just no hiding the fact that they were lousy shots.
I got intensely cranky before it finally dawned on me that the best thing would be to just let it go. I gave myself permission to stop worrying about all the zillions of beads & cabs I need pictures of. The new masks, crowns, cuffs and hairclips … they’ll keep 😉
Instead, I put finishing touches on the masks I need to send to NOLA — and played with some new designs I’m hoping they’ll like. I worked on my pages for the Bead Journal Project, and doodled & sketched new book/journal ideas which was fun and productive.
My books are rustic looking, which is the polite way of saying that they’re a bit crooked and bent