Posted on

What’s in a Name?

Leather Butterflies - Adelpha californica

Butterfly imagery keeps cropping up in my work lately. Perhaps it’s because I’m an avid gardener and spring is finally here, or maybe there’s a deeper significance: butterflies symbolize transformation, change and growth. These are huge themes for my creative work this year! For some time now, I’ve felt the need for a change; at first it was a subtle whisper, but the feeling has grown progressively stronger. So much so, that I know that I absolutely must listen to my heart, even if the next steps seem scary.

Before I tell you where I’m going, I should probably tell you where I’ve been:

In 1996 I got my first computer and “discovered” the internet. Within a year, I’d created a Hometown AOL website for my business using a WYSIWG editor. Digital cameras were still fairly new (even the really good cameras were only like 4 megapixel!) so my photos were awful. In short, it was a primitive website with lousy photos, and the name was too long for anyone to find or remember. In my defense, most websites were like that back then.

My next site went up in 1998, with a shorter-but-easily-forgettable name. In those days, my handcrafted goods and my inventory of beading supplies were listed together on one site. When I’d meet online friends at bead shows or cons, they’d always say “Oh, you’re that Bead/Mask lady!”. So in 2003, I launched my new website and called it Beadmask. The name served as an umbrella for both product lines (craft supplies + handcrafted goods), and it was memorable and easy to spell.

Over time it became clear that those two different product lines had two very different audiences, who really needed two different sites. So in 2008 I launched a second website,  Treefrog Beads, which is dedicated exclusively to bead and jewelry making supplies. This left the Beadmask website for my handmade goods, and the name still sort of fit, since it featured beaded jewelry and leather masks. This set up has worked well for the last many years, but change is in the air again.

My business has evolved and outgrown the name “Beadmask”.  It just doesn’t fit anymore – the bead supplies have their own site, and masks aren’t such a primary focus anymore. I certainly intend to continue working in beads and leather, and mythology and nature are sure to remain central themes for my creations,  but it’s time to branch out. In order to clear the way for new growth, I’ll also have to let a few things go. Many older designs will be retired this year, in order to clear space in the studio (and in my mind) for new work. I’m excited to explore new media, new product designs, and to really dig in to more elaborate work that challenges me and showcases my skill. I want to focus on creating truly unique pieces that you will love to wear!

Long story short: My business name will be changing soon! Please don’t be surprised when you see a new name in your social media feeds. It’ll still be me, just with a fresh new name, new ideas, and new designs for you to enjoy.

As much as I’d love to tell you that this will be a seamless transition, growth and change are not always graceful. I’ll forewarn you that there may be a few bumps along the way, as I stretch to find my wings. I hope you’ll stick with me – and perhaps even offer your feedback as to what kinds of new designs and products you’d like to see. Some of you have been with me for a very long time, and I really hope you’ll come along for this next phase of creative growth!